Airpods Pro
LOVE/HATE

Yesterday, Apple announced its latest addition to its series of truly wireless headphones, the AirPods Pro. The original AirPods were first released back in December of 2016, and back then most people didn’t like the white ‘toothbrush’-like design. But then something strange happened.

All of a sudden, a growing number of young people started picking up these weird-looking headphones, showing them off to their friends, and everyone else. The Apple AirPods changed from being the laughing stock of the tech world to become a worldwide fashion statement and tech megahit – best selling headphones in the world.

The Airpods is the worlds most popular truly wireless headphones

Now, Apple has introduced its latest versions of these weird-looking headphones, introducing both a brand new design and new features – but is the world growing tired of white glossy headphones, or has the clever people at Apple once again created a megahit.

There are five major features that AirPods Pro have that the 2nd generation AirPods don’t

  • Active noise cancellation
  • Audio Transparency mode
  • IPX4 water/sweat resistance
  • Adaptive EQ
  • In-ear design with three sets of tips

Phil Schiller – Apple’s senior vice president of Worldwide Marketing. “The new in-ear ‌AirPods Pro‌ sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency Mode. We think customers are going to love this new addition to the ‌AirPods‌ family.”

You made the AirPods a megahit – not Apple.
When the first AirPods was released, it was no instant hit, to say the least. It actually took a lot longer than Apple were normally used to before the public welcomed these new headphones with open arms – but when they did, they did it big time. As with so many other things in this world, AirPods first became a huge hit with the young audience, who started wearing the AirPods everywhere and all the time. The Fact that you could share your AirPods between two friends, made the AirPods the perfect ‘buddy-tech’, bringing close friends even closer by having them share music and videos everywhere and every time.

Over the last year or two, the AirPods has grown in popularity and has become the most popular truly wireless headphones on the market. Try walking down a busy street, and you can’t ignore the popularity of these white plastic headphones.

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… and now to the AirPods Pro
With the AirPods Pro, Apple is once again trying to show us their vision of what high-end truly wireless headphones should look like and feature – but did Apple miss something along the way? With a cool new design and multiple new awesome features including active noise cancellation and water resistance, has Apple forgotten who actually made the first AirPods popular, and why? The new AirPods might look and sound awesome, don’t get me wrong, but who are they really for? With an extremely heavy price tag of $250 (2200 DKK), Apple has done what they do so often do these days and raised the price point in a market moving in a completely different direction. They did this with their iPhone X (and later entries) and they have done this with both their iPad Pros and the newest MacBook Air.

But to be honest, I don’t think that the price point will be the biggest potential issue for the new AirPods Pro – the biggest issue is going to be the success and popularity of the old AirPods.

We have gotten so used to seeing the AirPods everywhere we go. They’re carried by a lot of different people. Add to that the sheer news value, and status symbol, has kind of worn off of these glossy headphones.

The AirPods are still super cool and amongst some of the best truly wireless headphones out there, but they are no longer a unique accessory to the young first movers out there. This means that people will start to look for the next big thing to put in their ears, and who knows, this might just be what Apple is bringing – or maybe not.

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