Influencers are
advertising schools

Both high schools & colleges are looking to influencers in order to recruit new students. Influencers are advertising schools as ambassadors, and having the right student ambassador has become a priority for many schools – and for those who haven’t yet thought about it – they probably should begin to do so. In a recent survey, 63 percent of teens admitted that peers and influencers on social media had an effect – if small – as to where they wanted to go to school.

Obviously, schools aren’t looking at the number of followers, but should it be a factor?

And is there any negative effects due to influencing?

Branding your school

The first college and high school influencer ambassadors are starting to rise – especially in the US. However, even influencers who are not officially an ambassador for their schools can end up adding tremendous value to their schools. As an example, the University of Florida uses 99 percent influencer created content as “Gen Z’ers prefer authentic influencer content to the official stuff.”

It’s definitely worth noting, that if you are an influencer – and you create a lot of your content on your school’s premises – you should consider making your content into an official school ambassadorship.

And seeing as no one knows their schools better than the students going there, the influencers who study while influencing has a certain advantage. More schools are beginning to understand the importance of having peers endorsing their brand – if not – you could be a first-mover.

The drop rate

One of the biggest reasons, that schools are looking towards influencers is that the number of young people dropping out of college – and even high school – to work full time as influencers are increasing. This is probably the biggest reason that schools are interested in keeping up with influencer marketing – and social media in general.

Having a more open schedule or being more inclusive in the curriculum could be the first step to making it more interesting for influencers to stay at their school. If they want to stagnate this tendency, they need to make it lucrative for Gen Z’ers to stay in school by having a more up-to-date approach.

Obviously, we can’t condone dropping out of school to pursue your influencer career. Yet, it’s incredibly important that schools wake up and start embracing alternative ways of studying, learning, and experiencing your school life. Perhaps influencer/student ambassadors is a good way to start.


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Lifestyles of the rich and famous

In the wake of the scandale, reported this month by The New York Times, but known for years, that the rich and famous has always had an advantage when applying to schools. This new way of looking at other measurements could be the new support system for a lot of less fortunate kids. Yet, if follower count suddenly becomes a part of that equation as well – the outsiders’ chances just became a whole lot smaller.

When having a fortunate lifestyle suddenly becomes an even bigger part of getting a good education (numbers show that most influencers come from the upper middle class). It suddenly gets even more interesting for students to take up the mantle of influencer.

Of course, there’s no evidence to back that this is already happening right now as American colleges firmly deny any suggestions, that they are picking influencers over normal teens. In other countries – especially in Northern Europe – where the school system is less competitive and more inclusive, the same trend is not as apparent.

Yet, there are obvious advantages to having students working as ambassadors, free of charge.


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