What Kylie Jenner
did right

What does it take to become one of the youngest dollar billionaires ever? Kylie Jenner’s recipe was actually quite simple: Have a famous last name, produce your own makeup line, become one with your brand, and use social media as your marketing battleground.

The simple steps

Who would have thought that the youngest, and often most invisible of the Kardashian siblings, would end up as the absolute riches of the bunch? The first time we meet Kylie Jenner (now 21 y/o), she was the youngest of the many Kardashian siblings, and played a very small part in the reality TV-show, Keeping Up With The Kardashians. Kylie never stood out of the (Kardashian) ordinary. She always stayed in the background – often avoiding much of the families’ craziness surrounding her. However, the one thing Kylie Jenner has always done to perfection, is using social media to connect with fans of hers, and the TV-show.

When Kylie reached her teens, she decided to start her own makeup brand, a business that would become the very catalyst of her rise to becoming one of the youngest ever dollar billionaires. Yet, nothing is ever as simple as just producing a product, and then selling a shit ton of it. It takes hard work and a super clear strategy for your marketing and sales.


1. Be born into a famous family

2. Create an insanely great product
3. Become one with your brand
4. Choose the perfect marketing battleground

Kylie Cosmetics on Instagram

More than 19.8 mio. followers

Did you know: Kylie Jenner has more than 129 mio. followers on her private Instagram.

Kylie Jenner on Instagram

More than 129 mio. followers

The business

The beauty business consist, mostly, of a few enormous companies, often owning and controlling multiple brands (basically, all products you know and buy is owned by 1 or 2 different companies). When you try to enter a market as consistent as the beauty market, you have to differentiate yourself and your products quickly, to ensure that you will not be crushed by the ‘giants’ of the industry.

From the beginning, Kylie Jenner has had a very clear and clever strategy. Using her personal branding factor and position as a highly exposed influencer, she moved the battleground into her own courtyard – social media. Especially her use of visual platforms such as Instagram, have helped her reach a huge global target audience.

What can we learn from Kylie?

First of all, in order to build a business empire, you need to have an insanely great product – and just as important – a product that fits you, both as a professional and personal brand. As an influencer, you are the ambassador of the brand, that you are promoting. Kylie is the best possible ambassador for the Kylie Cosmetics brand – making the very impact of her brand endorsement much more powerful.

Using and understanding social media are two very different things. Kylie Jenner is the perfect example of how younger generations have a better and much deeper understanding of how to communicate with a global audience.

Kylie Jenner is one of the first influencers to become the owner of a business empire, but she definitely won’t be the last.

Congratulations Kylie <3

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